Security of data for customers is the process of securing data from hackers or accidental leaks, as well as other breaches. CX leaders who are adamant about this strategy are able create customized experiences that increase trust with customers, increase customer loyalty and increase the bottom performance.

Whether it is PII (personally identified information), PII, medical records, financial data, or even social security number, keeping customer information secure is crucial to maintaining a trust relationship. It’s also important to adhere to the laws regarding privacy of data, which vary from region to region (PIPEDA is Canada, HIPAA is the US and GDPR is in the EU).

Create roles based on the job duties of each employee and assign permissions accordingly. It is crucial to ensure that access rights are re-established when an employee’s role changes or relocates. It’s a good idea to secure the data in transit and in storage using tools like 256-key bit encryption for email communications or file-level encrypted on servers and systems.

Also, be sure to crosscut or shred paper copies of customer information prior to disposing them. When a computer is decommissioned then you must clean the hard drive or physically destroy it. This will stop any information from falling in the wrong hands. This simple step can significantly decrease the risk of an attack on data.